India has an optimistic vision of relatively pluralistic government, non-violent, and liberal with a non-threatening global … This is the aim of The Soft Power 30 index – the world’s most comprehensive comparative assessment of global soft power. Brand Britain remains undented by Brexit, ranking as the world’s third soft power nation. Jasmin Yang-Spooner Taha Ahmed March 20, 2020 Western countries rank at the top of the Global Soft Power Index, an annual study from brand valuation consultancy Brand Finance. We break Inputs down into a range of internal and external governmental actions. Evaluate the performance of India’s soft power holistically at the global level. While this is the first time India has broken into the top 30, the Brand Finance Global Soft-Power Index 2020 highlighted that India punches well below its weight — ranked 27th — below China (5),the UAE (18) and even Saudi Arabia (26), a country whose leadership was found complicit in the murder of a US-based journalist. The top four nations ... It specifically explores the ranking of nations, built on a new model of six power drivers. The UAE has been named the No. The Global Power City Index YEARBOOK 2020 is a full report of the GPCI-2020, providing a detailed account of its methodology and results. Creating the pathways from poverty to prosperity. The report concludes with a final reflection on the key lessons and trends from the 2019 index, and a look to the year ahead. London: Australia has entered the top 10 nations with the most effective soft power, according to a leading index in which the United States dropped five points, ceding first place to … The ability to bring soft power to bear in these efforts will be a tremendous advantage to countries that are determined to shape the future of global affairs. Runner-up Germany is admired for governance and Angela Merkel’s international leadership. Brand Finance unveiled their Global Soft Power Index at a Summit in London on February 25 th, in front of an audience of over 400 international diplomats. measurement of a nation’s soft power resources. date of global soft power. In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy. Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world. View the 2020 Rankings Table Download the 2020 Legatum Prosperity Index™ report. The report includes a discussion on the wider context of soft power and why it merits greater attention. It is not surprising that global public opinion polls and rankings such as the Soft Power 30 show China weak in soft power. The Legatum Prosperity Index™ is a tool for transformation, offering a unique insight into how prosperity is forming and changing across the world. At a summit in February, Brand Finance examined how the countries stack up in terms of soft power, influence, reputation and prominence while launching its first study into the topic, the ‘Global Soft Power Index.’ New Zealand is the fastest-improving nation in the Index, claiming 16 th place in the ranking with an overall Global Soft Power Index score of 49.3 – up six places from 2020. We’re delighted to bring you some of the top-line results, and a report on the informative discussion but first, perhaps it’s worth taking a minute to define what is meant by soft power . There are several ways one can achieve this: you can coerce them with threats; you can induce them with payments; or you can attract and co-opt them to want what you want. ... Power 30 country rankings, based on the index, are the result of a research collaboration between Portland, Facebook, and ComRes. The index combines objective data and international polling to build what Professor Nye has described as "the clearest picture of global soft power to date”. Soft power brought with it an impression of upright hovering sphere and reliability, which motivated the developing nations across the world after seeing India’s position. The Global Soft Power Index, by consultancy Brand Finance, surveyed more than 50,000 consumers in 87 countries to rank countries in terms of their familiarity, reputation and … I come from the Baby Boomer generation which has lived through the transformation of Britain from one of the foremost exponents of hard power to one of the greatest proponents of soft power. The city profiles analyze each of the 48 target cities of the GPCI and illustrate the city’s strengths and weaknesses in reference to the score and ranking of … Externally these include hard power activities, economic power activities and soft power activities. The world is at a crossroads where power dynamics are shifting permanently. This statistic illustrates the ranking of China's government among 30 countries in the global soft power index list from 2015 to 2019. Hamza Azhar Salam. Spotlights. According to Brand Finance, the UAE is in 18th position worldwide in the index and has received a soft power score of 45.9 out of 100. We interviewed over 55,000 respondents based in more than 100 countries and asked for their view on 60 nations. Scoring 5.9 out of 10, the nation leads globally for its COVID-19 response, which has been praised and envied the world over. The annual Asia Power Index measures resources and influence to assess the relative power of states in Asia. The index combines objective data and international polling to build what Professor Joseph Nye has described as "the clearest picture of global soft power to date”. Brand Finance Global Soft Power Index: Looking at the Stars February 2020 Firstly, we evaluate the Inputs. 2020. The UK has a new government with a new mission: to promote a truly Global Britain. Peter Fisk, global thought leader on strategy and innovation, explores the changing nature of power. Asia Power Index. The Global Soft Power research allows us to use powerful and original stakeholder research to inform our annual assessments of nation brand strength. But what are the most effective components of the soft power of nations? Hosted in partnership with BBC Global News, the Summit featured a presentation of the results of the Global Soft Power Index 2021 by Brand Finance - the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries. Photo: Wikimedia Commons. A new report sets out the latest evidence and recommendations for future policy. New Zealand is the fastest-improving nation in the Index, claiming 16th place in the ranking with an overall Global Soft Power Index score of 49.3 – up six places from 2020. New Zealand is the fastest-improving nation in the Index, claiming 16 th place in the ranking with an overall Global Soft Power Index score of 49.3 – up six places from 2020. Scoring 5.9 out of 10, the nation leads globally for its COVID-19 response, which has been praised and envied the world over. Fifteen nations from the Middle East & North Africa (MENA) region feature in the Global Soft Power Index 2021– the world’s most comprehensive research study on perceptions of nation brands, released today at the Global Soft Power Summit, hosted by Brand Finance – the world’s leading brand valuation consultancy. This soft power – getting others to want the outcomes you want – co-opts people rather than coerces the… 2020 Edition. 4. Global Soft Power Index 2020. Soft power superpower – USA tops the ranking despite reputation damage. He will look forwards to the future, making sense of the megatrends driving society and business, to understand where is power heading, and how can it be built and deployed for the future. Global soft power ranking 2019. Pakistan ranked 53 on Global Soft Power Index 2020. South Africa, Egypt, Algeria, and Nigeria ranked among global soft power nations based on reputation and influence. UAE ranked first in the region and 18 globally in soft power index 2020 Country is ranked 11th worldwide in terms of its global strategic impact within the index Published: February 25, 2020 … Launching the Global Soft Power Index 2021 – the world’s most comprehensive research study on perceptions of nation brands 2020 was a year like no other, putting the nations of the world to the test – from the impact of COVID-19 on economic activity and immediate GDP forecasts, to diminished long-term prospects. The country scored an overall 31.3 points out of 100 in the first-ever Global Soft Power Index compiled by London-based consultancy Brand Finance. Its soft power must play a vital role in this endeavour. While this is the first time India has broken into the top 30, the Brand Finance Global Soft-Power Index 2020 highlighted that India punches well below its weight — ranked 27th — below China (5),the UAE (18) and even Saudi Arabia (26), a country whose leadership was found complicit in the murder of a US-based journalist. by How Africa 12 months ago. A Soft Power Index places Vietnam 50th among world’s 60 most influential countries, lagging far behind some of its Southeast Asian peers. Since 2006 GlobalFirepower (GFP) has provided a unique analytical display of data concerning 140 modern military powers.The GFP ranking is based on each nation's potential war-making capability across land, sea, and air fought by conventional means.The results incorporate values related to manpower, equipment, natural resources, finances, and geography represented by 50+ individual … February 25, 2020 at QEII Centre, Westminster, London. February 2020. (250 words) Reference: Business Standard Why this question: The article brings out the fact that – for first time India has broken into the top 30, in the Brand Finance Global Soft-Power Index 2020, which highlighted that India punches well below its weight. "The UAE's main soft power strength is its appealing business environment, … This statistic illustrates China's ranking among 30 countries in the global soft power index list from 2015 to 2019. The top 20 spots in the index are held by democracies. Soft Power Index 2020: These are the 4 Reputable and Influential African Nations Right Now. Global Soft Power Index: Looking at the Stars. Scoring 5.9 out of 10, the nation leads globally for its COVID-19 response, which has been praised and envied the world over. World. The US took first place in the ranking, with its global influence undented despite US president Donald Trump’s unilateralism in international relations. According to the Davie-Brown Celebrity Index, ... all augurs well for a successful and entertaining 2020 Olympiad. ABU DHABI, 25th February, 2020 (WAM) -- The UAE has been named the Middle East's highest ranked soft power nation in Brand Finance's 'Global Soft Power Index 2020'. Joseph Nye introduced the concept of "soft power" in the late 1980s.For Nye, power is the ability to influence the behavior of others to get the outcomes you want. Our fifth index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world. The Soft Power 30 index – the world’s most comprehensive comparative assessment of global soft power. 1 soft power nation in the Middle East - ranking 18 th across the world - in the first ever Global Soft Power Index. Launching the Global Soft Power Index 2021 – the world’s most comprehensive research study on perceptions of nation brands 2020 was a year like no other, putting the nations of the world to the test – from the impact of COVID-19 on economic activity and immediate GDP forecasts, to … “In today's global information age, victory often depends not on This statistic shows the 30 countries with the highest levels of soft power in the world according to the Soft Power 30 index for 2019. Wed, Feb 26, 2020. Unveiling the inaugural Global Soft Power Index 2020. This statistic illustrates China's global engagement ranking among 30 countries in the global soft power index list from 2015 to 2019. Brand Finance has just completed and will launch its new Global Soft Power Index, the world’s most comprehensive soft power study from Brand Finance, surveying opinions of over 50,000 people in more than 85 countries. The UAE Soft Power Strategy. National Cyber Power Index 2020 [PDF] Executive Summary The Belfer National Cyber Power Index (NCPI) measures 30 countries’ cyber capabilities in the context of seven national objectives, using 32 intent indicators and 27 capability indicators with evidence collected from publicly available data. This statistic illustrates the ranking of China's economic soft power among 30 countries in the global soft power index list from 2015 to 2019. The UAE has been named the Middle East's highest ranked soft power nation in Brand Finance's 'Global Soft Power Index 2020'.Read about UAE's Soft Power Strategy.