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Unleashing problem-tackling products that make a huge difference in the real science they do every day. Marketing Specialist, or Digital Marketing Specialist, is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding or product launches. Marketing specialist work to help the firms develop the most successful strategies to promote their services and goods. Marketing Specialist Job Responsibilities. The University Marketing Specialist oversees and participates in a wide range of activities, from print advertising to special events. The Sales Specialist must plan special promotions, advertising, and event marketing. Duties and tasks. Alternative Titles: Advertising Account Executive Advertising Account Manager Creative Director (Advertising) Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services. 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